It has been said that if you have integrity, 99% of your decisions are made for you.
That sounds true.
However, I’m not in the integrity business. I’m in the marketing business.
In the marketing business, it’s a little different.
In marketing, if you have a solid brand, 99% of your decisions are made for you.
Branding can feel complicated and ethereal and confusing, but it doesn’t have to be.
In fact, you can build an entire brand out of just one word.
That’s what we’re going to do today.
We’re going to get you one word, and that can be your brand.
Today I’ll teach you something called The 200% Branding Solution, and it’s very simple.
If you’re brave, it can take about ten seconds.
I’m going to tell you about the very first rule I created for myself when I started blogging.
Following this rule helped me grow my readership amazingly fast.
Before I do, though, I have to give you a bit of a warning.
The “rule” has a bad word in it, and in this post, I’m going to say that bad word a lot of times.
(I used to use bad words a lot, as part of my branding, which I talk about here. Why did I stop? Well, my Virgo kid learned to read and he, uh… didn’t approve.)
(“Didn’t approve” is a nice way of saying that he read my blog one day and looked kind of green and blanched at the same time and I was pretty sure he was too traumatized to cry.)
(That was not a joke, in case you were wondering.)
Anyway, if you’re cool with that, we’ll continue.
Can you really figure out your brand in one sitting, before your tea gets cold? Yes, you can… once you understand the difference between “brand” and “branding”.
I’m going to give you two simple definitions which will work for the rest of your life (unless you’re a branding coach, in which case you’re into the very technical stuff).
Once you finish reading this post, you’ll be able define your brand in 20 minutes or less. Promise.
I also have a free workbook for you at the end. (Enjoy.)