Sales page headlines are often one of the toughest parts of copywriting, and a lot of people get stuck figuring out what to say. (And, of course, how to say it.)
This is especially true now as trends have been moving towards shorter headlines for sales pages and landing pages alike. Gone are the days where you have a long, wordy headline that tries to pack everything in – now we’re keeping it (relatively) tight, if only for mobile readers.
If you’re gearing up for a Black Friday promotion, then you may want to revisit your sales pages (on a phone even!) to see if your headlines could use some trimming – or simply some added punch.
To help you along your way, I’ve taken the liberty of explaining 12 high-performing headline formulas below – and they’re based on the products in the pay-what-you-want Karma Store, so they’re not theoretical. (In fact, I’m planning on replacing a number of my current headlines with the ones below.)
Take a look at them now and see if there’s one that’s a perfect fit for you and your audience.
Black Friday is on its way, and a lot of money is going to change hands over the week or so surrounding it. If you’re planning to do your own Black Friday offer, you may already be busy getting All The Things ready and organized.
But let’s be honest – not everyone’s a Virgo.
Plenty of people are still scratching their heads trying to figure out what they’re going to do for Black Friday, and there’s still time to do something profitable if you get moving on the sooner side.
If you’re one of those head-scratchers right now, then I’ve got some advice for you. Here’s how to quickly decide on a Black Friday promotion that can provide a welcome cash boost before the holidays.
Recently, I was asked to create a sales page for both Naomi and her colleague Clare Holiday (from Indie Retail Academy) for a brand-new offer called The Pivot Class.
So since it’s fresh in my mind, in today’s post I’ll walk you through a few things I did on the page and teach you how to do them, too.
The page has just gone live, so the class is open for registration. You should check it out, if only for the stunning design.
(I can’t take credit for that, though. I just wrote the copy. Clare did the design and illustrations.)
So, here’s a walkthrough of some of the more interesting elements.
In my last post, I laid out 5 easy ways to start getting more testimonials, and I promised you that I’d give you my template for asking people to say all kinds of nice things about you / your services / your products.
So, today I’ve got that template for you.
It’s a simple, 5-question email that you can use as a template and simply adjusting whatever you need to to fit your needs.
We’ve all heard that testimonials are one of the most effective ways of boosting sales page conversion, especially when those testimonials are optimized to make the biggest impact on the page. Other people saying your stuff is great simply helps you sell more of that stuff.
But getting those testimonials? Sometimes that’s the “hard” part.
For a lot of people, asking for them in the first place can feel awkward, and for others, they’ve been on the “I should get to doing that soon” list for so long that it’s taken on a life of its own. There are a lot of things that could be getting in the way of you asking for – and receiving – those delightful words of praise for the wonderful things you do.
So, today I’d like to give you some direction that can make it a little easier for you to get your hands on more testimonials moving forward.
Here are 5 simple ways you can get the testimonial train rolling, so that your future customers can see the words that will make them feel more comfortable buying from you.