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Everybody talks about your “brand”, but what does it actually MEAN? In today’s episode, I’ll tell you what you need to know about brand elements, brand attributes, and perhaps most importantly, Old MacNamara’s cow.
What does Old MacNamara’s cow have to do with anything? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… your brand.
Just click play, and I’ll meet you there.
(Click “Continue Reading” for full transcript & shownotes.)
There are so many different types of ittybiz owners in the world, but so often only the biggest or flashiest ones get represented in the media we consume.
To counter this, I’ve been interviewing real IttyBiz customers and clients so that you can see the variety and diversity of solo businesses out there – and the different ways that people run their business and manage their work.
So without further ado, I’d love to introduce you to IttyBiz customer… Shay Banks!
No matter how good your sales page is, at the end of the day your readers will not click the “buy” button until you have made them comfortable enough to purchase from you.
That comfort comes from a combination of building “deep trust”, showing you understand where they’re coming from, and demonstrating how the benefits of your product or service match up with all the things they care about.
That can take time – and that’s why some sales pages are so long. There’s a lot of trust building, and connection, and educating the reader that has to occur.
One of the ways you can make that happen faster and more easily is to ask “yes-oriented questions” – simple questions that your readers can easily say “yes” to.
Want to learn how to do it?
There are so many different types of ittybiz owners in the world, but so often only the biggest or flashiest ones get represented in the media we consume.
To counter this, I’ve been interviewing real IttyBiz customers and clients so that you can see the variety and diversity of solo businesses out there – and the different ways that people run their business and manage their work.
So without further ado, I’d love to introduce you to IttyBiz customer… Naomi Beatty!
Recently I had 2 clients who I write content for run into an issue – the pieces they wanted me to write about were a bit of a jumble.
As they described what they wanted in each piece, it kind of went here and there and everywhere, and it was hard to pin down the outlines for the posts.
Maybe you’ve felt that way before – you start drafting a piece, and it kind of goes all over the place, and you’re stuck and can’t make sense of it all. It happens.
I have a process for streamlining content creation that results in fast outlines and quickly written, high-quality content. This is the process I use to fix jumbly posts that are difficult to nail down.
If you’ve struggled with writing content – whether it’s for your blog, YouTube channel or podcast, you can use this to make that problem go away in about 10 minutes.
I call it the Simplified Content Model, and it goes something like this.