Naomi is in Ireland and mostly away from all things internet, and so we present for your reading pleasure and general edification Post #10 in the Unofficial List of The Top 15 Best / Favorite / Most Popular IttyBiz Posts.

Originally published December 6, 2007

Today’s lesson, and I use the word “lesson” very loosely, is completely out of order. I was going to wait until later in the month to do this topic, but I’m feeling inspired.

Today, someone new commented on one of my posts. That person is Michael Brito, whose alter-ego is Bobby Street. He just published his first post today, lovingly titled “5 Ways To Keep That Shitty Job”. Taking a peek at Michael/Bobby’s About page, we learn this: Read More

You’re hanging out here on the IttyBiz blog because there’s something you want to do, something different than what you’re doing. Maybe you just want to get the hell out of your day job, maybe you have a tiny spark of a dream of doing something you actually love, maybe you saw a need that you could fill better than anybody. Doesn’t matter why you care about having an ittybiz, but I bet you might also be here because something stops you.

When you want to do your thing, or even just spend some time figuring it out, does other stuff get in the way? Sometimes it’s “stuff” (picture big finger quotes) like a crammed schedule, tight finances or family responsibilities. Other times, it’s actual stuff, as in physical clutter. Read More

Recently, my husband was emailing with a reader and he received a refreshingly honest email that included this line:

“She claims that she is an excellent copywriter, yet nothing on the IttyBiz site seems to showcase this talent.”

I give the writer of this email credit for his honesty. Once your blog reaches a certain point everybody just sucks up to you because they want you to whore them out. Good for this dude.

My mother always said to me that when it comes to big business, if one person writes to you with an opinion, ten thousand people share that opinion but say nothing. Same thing applies to home business, just on a smaller scale. I have a feeling there aren’t ten thousand of you out there thinking what this guy thinks, but I’ll venture to guess he’s not the only one. I’d like to address that. Read More

Did you like that title? Isn’t it search engine optimized? (It’s definitely optimized, but I’m not sure for what.) That is because I am an excellent and well-respected marketing professional. In other news, thank you for all of your emails asking if I’m dead. I’m not.

If you have a marketing consultant, they will often advise or supervise a split campaign — often called an A/B split.

This sounds scary. It’s not.

When I first heard this, I freely admit I freaked out. I will always associate A and B with algebra (X and Y I associate with chromosomes) and I don’t dig algebra. I am not saying this for comedic effect — I was borderline hysterical. Granted, I become borderline hysterical when I can’t calculate the tip at my friendly local tavern, but this was worse than usual. Anyway, moving on. Read More

Before we get into today’s lesson, I present you with Spam Of The Day:

Subject: Reach out and BONE someone

According to Wikipedia — which, as we are all aware, knows everything — spam as we know it today comes from the Monty Python sketch of the same name.

For your interest, Wikipedia also defines spam as:

A song by “Weird Al” Yankovic. It is a parody of R.E.M.’s song Stand. It is mostly an ode to the canned lunch meat SPAM.

The abuse of electronic messaging systems to indiscriminately send unsolicited bulk messages.

For the sake of argument, we’ll go with the latter.

There are two types of spam in the world. Spammy spam and not-so-spammy spam.

Spammy spam is, as the definition suggests, indiscriminate, unsolicited, and sent in bulk.

Not-so-spammy spam is more discriminate but less bulk. It is also mostly unsolicited. Read More